Apple Intelligence is different
An in-depth look into Apple Intelligence and what Apple is promising with “AI for the rest of us”
When OpenAI was busy experiencing explosive growth and Google was trying to get itself together in 2023, Apple was quiet. That, however, does not mean Apple was doing nothing.
Behind the scenes, Apple was making moves. In 2023, Apple acquired 32 AI startups, more than any other big tech company. Then the leaks started to emerge hinting that Apple was cooking something in their headquarters in Palo Alto. The closer we were to WWDC 2024, the more certain we were that Apple was getting seriously into AI.
In this article, we will take a closer look at what Apple brings to the generative AI revolution with Apple Intelligence. We will also put everything that Apple announced in context and explain how it could impact the AI industry.
Apple is already heavily using machine learning and AI algorithms in their products. Every photo taken with an iPhone goes through a complex computational pipeline to enhance the image. Machine learning is also found in noise-cancelling AirPods and in Apple Health, where it integrates data from multiple sensors and presents it in an easy-to-digest form. Every time iOS suggests a word or corrects spelling, a machine learning…
